Last week, The Current published an article stating a record $9 billion will be spent on the 2022 midterm elections, compared to the $4 billion spent in 2018. Connected TV or OTT/CTV advertising will take close to 20% of all political spend.
According to a recent Insider Intelligence report, U.S. holiday sales are expected to surpass $1 trillion and increase over 3% over 2021. E-commerce sales is expected to increase 15% and reach $230 billion in total sales.
Connected TV Is Now #1 Across All US Households
Each year more and more households cut the cord while streaming subscriptions continue to rise. This turning point is an important moment for streaming companies and the CTV industry as a whole. TV measurement firm Nielsen recently published that in the summer of 2022, streaming platforms outperformed cable networks and experienced the largest share of U.S. TV viewing.
Deal Direct With JamLoop's Innovative CTV Ad Platform
We know cord cutting is on the rise as more people move away from traditional cable and satellite and over to exclusively using streaming services. According to a recent cord-cutting study conducted by Roku, people are cord-cutting at a significantly faster rate than ever before. There is a wide selection of streaming services available these days, some of which are subscription-based (SVOD) but many of which are free ad-supported services (AVOD). Streaming services like Sling, Philo, Hulu, FuboTV, Pluto tv, Plex, Crackle, Tubi and XUMO each pack a rich portfolio of professional television and movie content supported, in part, by advertising that looks and feels exactly like traditional television advertising -- it truly is the “new, free” TV experience.