Resources: JamLoop

Jake Sheets

Specialized in digital marketing and software development. Jake leads JamLoop's full-stack development and marketing efforts.

Recent Posts

Midterm Elections Bring $1.5 Billion In OTT/CTV Advertising Spend

Oct 31, 2022 11:45:00 AM / by Jake Sheets posted in CTV Advertising, OTT Advertising, Connected TV, Political

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Last week, The Current published an article stating a record $9 billion will be spent on the 2022 midterm elections, compared to the $4 billion spent in 2018.  Connected TV or OTT/CTV advertising will take close to 20% of all political spend.

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2023 & Beyond: Connected TV's Bright Future

Oct 20, 2022 1:00:00 PM / by Jake Sheets

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Scale Up Your OTT/CTV Advertising for 2022 Holiday Shopping Season

Oct 11, 2022 7:55:14 AM / by Jake Sheets

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According to a recent Insider Intelligence report, U.S. holiday sales are expected to surpass $1 trillion and increase over 3% over 2021.  E-commerce sales is expected to increase 15% and reach $230 billion in total sales.  

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CTV/OTT Leads TV Viewership Over Cable For The First Time

Sep 22, 2022 11:00:00 AM / by Jake Sheets

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Connected TV Is Now #1 Across All US Households

Each year more and more households cut the cord while streaming subscriptions continue to rise.  This turning point is an important moment for streaming companies and the CTV industry as a whole. TV measurement firm Nielsen recently published that in the summer of 2022, streaming platforms outperformed cable networks and experienced the largest share of U.S. TV viewing.

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CTV Allows Advertisers To Reach 80% Of US Households

Sep 15, 2022 9:22:00 AM / by Jake Sheets

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Deal Direct With JamLoop's Innovative CTV Ad Platform

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AVOD Advertising Stats For 2022

Sep 13, 2022 9:22:03 AM / by Jake Sheets

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JamLoop Makes AVOD Easy and Efficient 

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Are CTV advertising rates worth the investment?

May 19, 2021 3:30:02 PM / by Jake Sheets

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We know cord cutting is on the rise as more people move away from traditional cable and satellite and over to exclusively using streaming services. According to a recent cord-cutting study conducted by Roku, people are cord-cutting at a significantly faster rate than ever before. There is a wide selection of streaming services available these days, some of which are subscription-based (SVOD) but many of which are free ad-supported services (AVOD). Streaming services like Sling, Philo, Hulu, FuboTV, Pluto tv, Plex, Crackle, Tubi and XUMO each pack a rich portfolio of professional television and movie content supported, in part, by advertising that looks and feels exactly like traditional television advertising -- it truly is the “new, free” TV experience. 

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