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Questions Media Buyers Should Ask OTT/CTV Vendors

Apr 8, 2021 9:51:35 AM / by JamLoop Marketing

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When you decide to work with an OTT or CTV platform for your advertising needs, there are some things to ask the platform before you begin working with them. Many OTT and CTV platforms are actually just sales organizations that do not own their own platforms. Instead, they license an advertising technology vendor's platform and sell it like it is their own.

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What to Expect from the Best Local OTT/CTV Advertising Services

Dec 1, 2020 11:00:00 AM / by JamLoop Marketing

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As we all know, over-the-top (OTT) advertising services have become a necessity in the marketing world, since people are increasingly dropping their traditional cable and satellite television subscriptions in favor of the convenience of streaming services.

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What is OTT in Advertising? OTT Advertising Explained.

Nov 25, 2020 10:28:00 AM / by JamLoop Marketing

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The way that we consume media has changed significantly over the last decade, with streaming services on the rise and cord-cutting — dropping your cable or satellite subscription in favor of streaming — becoming the norm for TV viewers nationwide. There are also a lot of people who have never had a subscription to cable or satellite TV; they prefer the price and convenience of streaming media. Combined, this can take away a large portion of a brand's target demographics, leaving them unable to reach these people through cable anymore.

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It's Never Been a Better Time for OTT Video Advertising, Everybody's Binge-Watching Streaming Channels!

Nov 17, 2020 11:19:00 AM / by JamLoop Marketing

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Over-the-top (OTT) streaming services have been growing steadily in popularity since the COVID-19 pandemic made so many people stay home in 2020. With another surge on the horizon, we will likely be seeing another spike in people staying home and binge-watching their favorite shows. With 40 percent of adults using ad-supported streaming services, this gives marketers a great opportunity to begin advertising on OTT media services (1).

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Why Advertising on Crackle is Beneficial to Brands

Nov 12, 2020 11:21:00 AM / by JamLoop Marketing

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Crackle is a streaming service that is supported by ads instead of charging a monthly subscription like many of its competitors. Unlike ads on standard television or even most other streaming services, Crackle utilizes more interactive ads and rewards viewers for interacting by showing them fewer ads. Since this streaming service shows more interactive ads, this means that more people are actively paying attention to your ads instead of grabbing their phone and scrolling social media until the commercial break is over.

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The Advantages of OTT Media Buying and How to Choose the Best OTT Buying Platform

Nov 9, 2020 10:50:47 AM / by JamLoop Marketing

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Over-the-top (OTT) advertising is internet-based media streaming, as opposed to traditional cable or satellite television. Streaming services have been growing rapidly in the last five years, and many people have been dropping their cable or satellite in favor of OTT media — they are often referred to as "cord-cutters." The need for advertisers to reach these cord-cutting audiences with scale and ease has manifested itself in the emergence of the OTT advertising market.

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What is OTT Advertising and Why Is It Better than Traditional TV Advertising?

Nov 4, 2020 12:55:00 PM / by JamLoop Marketing

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Over-the-top (OTT) media is online streaming services like Netflix, HBO Go and Hulu, which go over-the-top of traditional cable satellite television. Streaming services have changed the way that the advertising industry reaches its customers, which is where OTT advertising comes in.

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What is OTT CTV and How Can It Help You Drive Business

Oct 29, 2020 6:03:52 PM / by JamLoop Marketing

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Over-the-top (OTT) services are online streaming services like Sling TV, Hulu, Philo, FuboTV, Disney+ and Pluto tv, which collectively are quickly becoming the primary way people watch movies and television these days. OTT advertising allows advertisers to reach their target audience members who have stopped using cable or satellite TV in order to save money, or are simply looking for a more flexible way to watch on-demand content on any device, including the big TV screen in their living rooms.

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How to Buy OTT Ads

Oct 13, 2020 4:16:42 AM / by JamLoop Marketing

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Many Americans have cut their cords — canceled their cable or satellite television — preferring streaming services over traditional television. This has made over-the-top (OTT) advertising vital to any marketing strategy, as it allows you to reach the cord-cutters.

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