Each year more and more households cut the cord while streaming subscriptions continue to rise. This turning point is an important moment for streaming companies and the CTV industry as a whole. TV measurement firm Nielsen recently published that in the summer of 2022, streaming platforms outperformed cable networks and experienced the largest share of U.S. TV viewing.
Today, JamLoop announces our new data partnership with @Data-Axle to enhance the audience targeting capabilities on the JamLoop OTT | CTV Advertising Platform. Data Axle has created a solid methodology, offers significant scale and showcases highly relevant consumer segments for OTT-CTV. Not all data partnerships are created equal -- quality and scale varies -- and Data Axle is one of those companies whose offering reveals strength across the board. We are leveraging this partnership across a slew of categories, including demo, automotive, real estate targeting and more. They are much more than the "B2B" datasets for which they are most well known. Read more about the partnership here: https://www.einnews.com/pr_news/563718560/jamloop-partners-with-data-axle-to-power-accurate-scalable-targeting-for-ctv-campaigns
We are excited to announce that JamLoop has been recognized by research firm Gartner as a leading streaming TV ad tech platform, called out among hundreds of technology and services companies that support modern streaming TV advertising tactics (#ott #ottplatform #connectedtv #ctv). See the Gartner research written by respected analyst, Eric Schmitt, here (paywall): https://lnkd.in/gwJHk4yq and https://lnkd.in/gD2VhPKS
With the decline of cable/broadcast and rise of streaming TV viewing, media buyers should increasingly shift their linear TV ad budgets over to streaming TV.
We know cord cutting is on the rise as more people move away from traditional cable and satellite and over to exclusively using streaming services. According to a recent cord-cutting study conducted by Roku, people are cord-cutting at a significantly faster rate than ever before. There is a wide selection of streaming services available these days, some of which are subscription-based (SVOD) but many of which are free ad-supported services (AVOD). Streaming services like Sling, Philo, Hulu, FuboTV, Pluto tv, Plex, Crackle, Tubi and XUMO each pack a rich portfolio of professional television and movie content supported, in part, by advertising that looks and feels exactly like traditional television advertising -- it truly is the “new, free” TV experience.
When you buy advertising space for over-the-top (OTT) ads on TV streaming services, there are two major ways to purchase that achieve significant scale in any market: through Demand-Side Platforms and through Resellers. The former is technology-driven, the latter is sales-driven. Here, we will examine the major differences between the two and demonstrate why working with a media buying platform offers clear advantages over working with just a reseller when the objective is to reach audiences at scale across multiple publishers and with capped frequency.
When you decide to work with an OTT or CTV platform for your advertising needs, there are some things to ask the platform before you begin working with them. Many OTT and CTV platforms are actually just sales organizations that do not own their own platforms. Instead, they license an advertising technology vendor's platform and sell it like it is their own.
As we all know, over-the-top (OTT) advertising services have become a necessity in the marketing world, since people are increasingly dropping their traditional cable and satellite television subscriptions in favor of the convenience of streaming services.
The way that we consume media has changed significantly over the last decade, with streaming services on the rise and cord-cutting — dropping your cable or satellite subscription in favor of streaming — becoming the norm for TV viewers nationwide. There are also a lot of people who have never had a subscription to cable or satellite TV; they prefer the price and convenience of streaming media. Combined, this can take away a large portion of a brand's target demographics, leaving them unable to reach these people through cable anymore.
