Resources: JamLoop

Improve Your Local Targeting With CTV Advertising

Dec 22, 2022 11:23:11 AM / by Jake Sheets

CTV Brings More Localization and Personalization To Your Ad Campaigns

local targeting ctv

CTV advertising can be used for local targeting by targeting specific geographic areas through the use of device-level geolocation technology. This technology allows advertisers to pinpoint the exact location of viewers in order to deliver their ads to a specific audience. By using this technology, advertisers can target their ads to viewers in a particular city, state, or even zip code. This allows for more precise targeting of customers that are more likely to be interested in the advertiser’s product or service.

Another way to use CTV advertising for local targeting is to use demographic targeting. This type of targeting enables advertisers to target specific audiences based on their age, gender, income level, marital status, and other demographic characteristics. By targeting specific audiences, advertisers can ensure that their ads reach the right people.

CTV advertising can also be used for local targeting by utilizing contextual targeting. This type of targeting allows advertisers to target specific types of content that their ads may appear alongside. For example, an advertiser may target viewers who are watching sports programming by displaying their ads during or after a sports game.  JamLoop's curated ad inventory is built from over 250 partnerships with highly trusted and popular media companies and suppliers. This guarantees that your advertising campaigns only run in qualified placements.

 

Learn How Different Industries Are Benefiting From CTV Advertising

AUTOMOTIVE DEALERSHIPS

With CTV advertising, dealerships can use data to target their advertisements to the right people at the right time. They can also target their campaigns based on location, age, and other demographic criteria. Furthermore, CTV ads are highly visible and can be seen on various streaming services such as Pluto, Hulu, and Sling TV. This allows dealerships to reach a wide range of potential customers.

Additionally, CTV advertising allows dealerships to create engaging ads that are tailored to the needs of their target audience. Through CTV ads, dealerships can create ads that include visuals and audio to entice viewers to take action. Furthermore, CTV ads can be used for retargeting and frequency capping, which allows dealerships to reach their target audience multiple times with the same ad.

 

UNIVERSITIES/INSITUTIONS 

CTV advertising can be a great way for universities to reach potential students. CTV ads offer the opportunity to target a specific audience, usually based on demographic information like age, gender, location, and interests. This means universities can tailor their message and reach a more targeted audience, which can lead to higher conversion and enrollment rates.

CTV ads are also relatively low cost, allowing universities to reach a large audience without breaking the bank. They also allow for more creative freedom when it comes to designing and creating ads. In addition to traditional video ads, universities can choose to use interactive ads, gamified ads, and other creative formats to engage potential students.

 

LAWYERS/PROFESSIONAL SERVICES

Lawyers can use CTV advertising to reach potential clients who are already interested in the legal services they offer. CTV allows for more precise targeting than other digital platforms, so lawyers can ensure their ads are seen by the right people. Law firms can also create ads that are tailored to their individual target audiences, ensuring they’re engaging the right people in the right way.

Another benefit of CTV advertising is that it’s cost-effective. CTV advertising is typically less expensive than traditional television advertising and can be used to reach a wider audience. This makes it a great option for law firms looking to get the most out of their marketing budget.

 

RETAIL

Retail stores can use CTV advertising to reach their target audience with relevant and targeted messaging. This can include product promotions, discounts, store opening announcements, or other information that could be relevant to potential customers. CTV also offers detailed analytics and reporting, which can help retail stores track the success of their ads and optimize their campaigns for better results.

Retail stores can also take advantage of CTV’s advanced targeting capabilities to reach specific audiences based on location, age, gender, and more. This helps them ensure their ads are reaching the most relevant potential customers. Additionally, CTV advertising can be used to retarget customers who have already visited the store’s website or interacted with their brand in other ways.

 

Get Started With JamLoop's Powerful CTV/OTT Advertising Platform!

JL-Bidder-1


Our custom DSP tech is designed to deliver on the most complex OTT/CTV campaigns with ease, particularly local campaigns with advanced targeting requirements and short flight dates.

To do this reliably, it all starts with the data. We ingest, analyze and action on deep datasets in real-time to ensure the campaign delivers as expected, with solid results.


Our Operations Team has all the deep campaign data at their fingertips, so there won’t be 
any surprises. Speed, accuracy, flexibility are the name of the game.

 

 

Jake Sheets

Written by Jake Sheets

Specialized in digital marketing and software development. Jake leads JamLoop's full-stack development and marketing efforts.