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What is OTT Advertising and Why Is It Better than Traditional TV Advertising?

Nov 4, 2020 12:55:00 PM / by JamLoop Marketing

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Over-the-top (OTT) media is online streaming services like Netflix, HBO Go and Hulu, which go over-the-top of traditional cable satellite television. Streaming services have changed the way that the advertising industry reaches its customers, which is where OTT advertising comes in.

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What is OTT CTV and How Can It Help You Drive Business

Oct 29, 2020 6:03:52 PM / by JamLoop Marketing

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Over-the-top (OTT) services are online streaming services like Sling TV, Hulu, Philo, FuboTV, Disney+ and Pluto tv, which collectively are quickly becoming the primary way people watch movies and television these days. OTT advertising allows advertisers to reach their target audience members who have stopped using cable or satellite TV in order to save money, or are simply looking for a more flexible way to watch on-demand content on any device, including the big TV screen in their living rooms.

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How to Buy OTT Ads

Oct 13, 2020 4:16:42 AM / by JamLoop Marketing

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Many Americans have cut their cords — canceled their cable or satellite television — preferring streaming services over traditional television. This has made over-the-top (OTT) advertising vital to any marketing strategy, as it allows you to reach the cord-cutters.

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