Last week, The Current published an article stating a record $9 billion will be spent on the 2022 midterm elections, compared to the $4 billion spent in 2018. Connected TV or OTT/CTV advertising will take close to 20% of all political spend.
Today, JamLoop announces our new data partnership with @Data-Axle to enhance the audience targeting capabilities on the JamLoop OTT | CTV Advertising Platform. Data Axle has created a solid methodology, offers significant scale and showcases highly relevant consumer segments for OTT-CTV. Not all data partnerships are created equal -- quality and scale varies -- and Data Axle is one of those companies whose offering reveals strength across the board. We are leveraging this partnership across a slew of categories, including demo, automotive, real estate targeting and more. They are much more than the "B2B" datasets for which they are most well known. Read more about the partnership here: https://www.einnews.com/pr_news/563718560/jamloop-partners-with-data-axle-to-power-accurate-scalable-targeting-for-ctv-campaigns
We are pleased to announce a partnership between JamLoop and Comscore. The partnership solidifies Comscore as the leading provider for age and gender audiences across OTT/CTV campaigns on the JamLoop DSP platform. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, and so it only makes sense for JamLoop to work with Comscore to deliver the best demo targeting capabilities to it clients and partners. More on the partnership here: https://www.prnewswire.com/news-releases/jamloop-selects-comscores-demographic-audiences-to-deliver-accurate-scalable-targeting-for-ott-and-connected-tv-campaigns-301393759.html
We are excited to announce that JamLoop has been recognized by research firm Gartner as a leading streaming TV ad tech platform, called out among hundreds of technology and services companies that support modern streaming TV advertising tactics (#ott #ottplatform #connectedtv #ctv). See the Gartner research written by respected analyst, Eric Schmitt, here (paywall): https://lnkd.in/gwJHk4yq and https://lnkd.in/gD2VhPKS
With the decline of cable/broadcast and rise of streaming TV viewing, media buyers should increasingly shift their linear TV ad budgets over to streaming TV.