Resources: JamLoop

Demand Side Platform (DSP) vs Supply Side Platform (SSP)

Aug 4, 2020 2:46:16 PM / by Joe Pacitti posted in advertising, media buying platform


In 2020, it seems like there is an acronym for everything in the marketing and advertising industry. From OTT to CPC to KPI, it can sometimes can get confusing. Hopefully by the end of this article, you can add two more to your dictionary and they are DSP and SSP.

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