We are pleased to announce a partnership between JamLoop and Comscore. The partnership solidifies Comscore as the leading provider for age and gender audiences across OTT/CTV campaigns on the JamLoop DSP platform. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, and so it only makes sense for JamLoop to work with Comscore to deliver the best demo targeting capabilities to it clients and partners. More on the partnership here: https://www.prnewswire.com/news-releases/jamloop-selects-comscores-demographic-audiences-to-deliver-accurate-scalable-targeting-for-ott-and-connected-tv-campaigns-301393759.html
In 2020, it seems like there is an acronym for everything in the marketing and advertising industry. From OTT to CPC to KPI, it can sometimes get confusing. Hopefully, by the end of this article, you can add two more to your dictionary and they are DSP and SSP.
A demand side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads from marketplaces such as ad networks or supply-side platforms.
A supply-side platform (SSP) (also known as a sell-side platform) is a type of advertising technology (adtech) that helps publishers optimize their ad inventory.
Streaming TV and OTT Advertising: How does it work?