Resources: JamLoop

JamLoop Partners with Data Axle to Power Accurate Targeting for OTT | CTV Campaigns

Feb 22, 2022 1:05:15 PM / by JamLoop Marketing posted in CTV Advertising, OTT Advertising, advertising, media buying platform, OTT, Connected TV, Streaming TV

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Today, JamLoop announces our new data partnership with @Data-Axle to enhance the audience targeting capabilities on the JamLoop OTT | CTV Advertising Platform. Data Axle has created a solid methodology, offers significant scale and showcases highly relevant consumer segments for OTT-CTV. Not all data partnerships are created equal -- quality and scale varies -- and Data Axle is one of those companies whose offering reveals strength across the board. We are leveraging this partnership across a slew of categories, including demo, automotive, real estate targeting and more. They are much more than the "B2B" datasets for which they are most well known. Read more about the partnership here: https://www.einnews.com/pr_news/563718560/jamloop-partners-with-data-axle-to-power-accurate-scalable-targeting-for-ctv-campaigns

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JamLoop and Comscore Partner on Demo Targeting for OTT

Oct 6, 2021 2:01:18 PM / by Leif Welch posted in CTV Advertising, OTT Advertising, media buying platform, OTT, Connected TV, Streaming TV

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We are pleased to announce a partnership between JamLoop and Comscore. The partnership solidifies Comscore as the leading provider for age and gender audiences across OTT/CTV campaigns on the JamLoop DSP platform. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, and so it only makes sense for JamLoop to work with Comscore to deliver the best demo targeting capabilities to it clients and partners. More on the partnership here: https://www.prnewswire.com/news-releases/jamloop-selects-comscores-demographic-audiences-to-deliver-accurate-scalable-targeting-for-ott-and-connected-tv-campaigns-301393759.html

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Demand Side Platform (DSP) vs Supply Side Platform (SSP)

Aug 4, 2020 2:46:16 PM / by Joe Pacitti posted in advertising, media buying platform

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In 2020, it seems like there is an acronym for everything in the marketing and advertising industry. From OTT to CPC to KPI, it can sometimes get confusing. Hopefully, by the end of this article, you can add two more to your dictionary and they are DSP and SSP.

A demand side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads from marketplaces such as ad networks or supply-side platforms.

A supply-side platform (SSP) (also known as a sell-side platform) is a type of advertising technology (adtech) that helps publishers optimize their ad inventory.

Streaming TV and OTT Advertising: How does it work?

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