Resources: JamLoop

JamLoop and Comscore Partner on Demo Targeting for OTT

Oct 6, 2021 2:01:18 PM / by Leif Welch posted in CTV Advertising, OTT Advertising, media buying platform, OTT, Connected TV, Streaming TV

0 Comments

We are pleased to announce a partnership between JamLoop and Comscore. The partnership solidifies Comscore as the leading provider for age and gender audiences across OTT/CTV campaigns on the JamLoop DSP platform. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, and so it only makes sense for JamLoop to work with Comscore to deliver the best demo targeting capabilities to it clients and partners. More on the partnership here: https://www.prnewswire.com/news-releases/jamloop-selects-comscores-demographic-audiences-to-deliver-accurate-scalable-targeting-for-ott-and-connected-tv-campaigns-301393759.html

Read More

Gartner Recognizes JamLoop as Leading OTT Ad Tech Platform

Aug 26, 2021 2:25:12 PM / by JamLoop Marketing posted in CTV Advertising, OTT Advertising, OTT, Connected TV

0 Comments

We are excited to announce that JamLoop has been recognized by research firm Gartner as a leading streaming TV ad tech platform, called out among hundreds of technology and services companies that support modern streaming TV advertising tactics (#ott #ottplatform #connectedtv #ctv). See the Gartner research written by respected analyst, Eric Schmitt, here (paywall): https://lnkd.in/gwJHk4yq and https://lnkd.in/gD2VhPKS

With the decline of cable/broadcast and rise of streaming TV viewing, media buyers should increasingly shift their linear TV ad budgets over to streaming TV.

Read More

Streaming TV and OTT Advertising: How does it work?

Jul 17, 2020 10:30:18 AM / by Joe Pacitti posted in CTV Advertising, OTT Advertising, advertising

0 Comments

How consumers watch their favorite TV shows and movies has been changing rapidly over the past few years. If you are like most consumers, you are probably already familiar with streaming TV apps like Netflix and Amazon Prime Video. While these streaming apps are subscription-based, there are dozens of other streaming services that are free or cheaper for consumers because they include paid advertising as part of the viewing experience, just like traditional network TV. Brands want to reach consumers who are watching these new streaming services, and this type of advertising is commonly known in the ad industry as "OTT" or "CTV." If you are unfamiliar with what and how OTT/CTV works, this is the article for you. We will provide you with an introduction to all things OTT and CTV, and guide you on how advertising through these mediums can help your business.

OTT (Over-The-Top) media is TV-like content you can watch online. CTV (Connected TV) describes the TV on which you actually consume the content.

Read More