Resources: JamLoop

JamLoop and Comscore Partner on Demo Targeting for OTT

Oct 6, 2021 2:01:18 PM / by Leif Welch posted in CTV Advertising, OTT Advertising, media buying platform, OTT, Connected TV, Streaming TV

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We are pleased to announce a partnership between JamLoop and Comscore. The partnership solidifies Comscore as the leading provider for age and gender audiences across OTT/CTV campaigns on the JamLoop DSP platform. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, and so it only makes sense for JamLoop to work with Comscore to deliver the best demo targeting capabilities to it clients and partners. More on the partnership here: https://www.prnewswire.com/news-releases/jamloop-selects-comscores-demographic-audiences-to-deliver-accurate-scalable-targeting-for-ott-and-connected-tv-campaigns-301393759.html

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Gartner Recognizes JamLoop as Leading OTT Ad Tech Platform

Aug 26, 2021 2:25:12 PM / by JamLoop Marketing posted in CTV Advertising, OTT Advertising, OTT, Connected TV

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We are excited to announce that JamLoop has been recognized by research firm Gartner as a leading streaming TV ad tech platform, called out among hundreds of technology and services companies that support modern streaming TV advertising tactics (#ott #ottplatform #connectedtv #ctv). See the Gartner research written by respected analyst, Eric Schmitt, here (paywall): https://lnkd.in/gwJHk4yq and https://lnkd.in/gD2VhPKS

With the decline of cable/broadcast and rise of streaming TV viewing, media buyers should increasingly shift their linear TV ad budgets over to streaming TV.

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