Today, JamLoop announces our new data partnership with @Data-Axle to enhance the audience targeting capabilities on the JamLoop OTT | CTV Advertising Platform. Data Axle has created a solid methodology, offers significant scale and showcases highly relevant consumer segments for OTT-CTV. Not all data partnerships are created equal -- quality and scale varies -- and Data Axle is one of those companies whose offering reveals strength across the board. We are leveraging this partnership across a slew of categories, including demo, automotive, real estate targeting and more. They are much more than the "B2B" datasets for which they are most well known. Read more about the partnership here: https://www.einnews.com/pr_news/563718560/jamloop-partners-with-data-axle-to-power-accurate-scalable-targeting-for-ctv-campaigns
In 2020, it seems like there is an acronym for everything in the marketing and advertising industry. From OTT to CPC to KPI, it can sometimes get confusing. Hopefully, by the end of this article, you can add two more to your dictionary and they are DSP and SSP.
A demand side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads from marketplaces such as ad networks or supply-side platforms.
A supply-side platform (SSP) (also known as a sell-side platform) is a type of advertising technology (adtech) that helps publishers optimize their ad inventory.
Streaming TV and OTT Advertising: How does it work?
How consumers watch their favorite TV shows and movies has been changing rapidly over the past few years. If you are like most consumers, you are probably already familiar with streaming TV apps like Netflix and Amazon Prime Video. While these streaming apps are subscription-based, there are dozens of other streaming services that are free or cheaper for consumers because they include paid advertising as part of the viewing experience, just like traditional network TV. Brands want to reach consumers who are watching these new streaming services, and this type of advertising is commonly known in the ad industry as "OTT" or "CTV." If you are unfamiliar with what and how OTT/CTV works, this is the article for you. We will provide you with an introduction to all things OTT and CTV, and guide you on how advertising through these mediums can help your business.
OTT (Over-The-Top) media is TV-like content you can watch online. CTV (Connected TV) describes the TV on which you actually consume the content.