Streaming media has disrupted the industry in recent years.  With improved technology, consumers are cutting the cord and viewing more content on their phones, tablets, and smart TVs.  As a result advertisers are beginning to spend more money on reaching these consumers on streaming platforms. 

New figures that highlight the growth in OTT and CTV:

• CTV ad spend is expected to reach $26 billion in 2023
• US Subscription OTT video ad spending will surpass $10 billion this year and account for 10.2% of total video ad spending
• By the end of 2024, US CTV ad spending will be 50% the size of linear TV ad spending and reach $31.77 billion in total spend

These numbers support the massive growth we've seen in recent years in the industry.  Pre-pandemic, CTV accounted for less than 1/10th of combined TV and CTV ad spending.  By 2024, CTV is expected to account for 1/3rd of total spending.  

Driving the growth in OTT and CTV:

• 230 million people in the US will view content on CTV/OTT devices and by 2026, 70% of the population will use CTV/OTT (Source)

What digital advertising leaders are forecasting for 2023:

• 2023 total ad spend is projected to be up 5.9% YoY (Source)
• New customer acquisition is the top goal for 2023 advertising, followed by increasing brand awareness and media efficiency
• Programmatic digital display advertising will increase by 33% (Source)

Effectively Run Your OTT Campaigns

Leverage OTT data and insights

OTT advertising provides access to deep data about viewers, such as age, gender, location, and even viewing habits. This allows advertisers to tailor their messaging to reach their target audience more effectively.

Reach Your Audience With Scale Using JamLoop's Purpose-Built OTT/CTV Advertising Platform

JamLoop is an OTT advertising platform that empowers advertisers to reach their audience across 250+ premium streaming apps. With JamLoop, advertisers can create, manage and report their OTT campaigns with industry-leading dashboards and account managers.

JamLoop provides advertisers with a suite of powerful tools to reach their audience across multiple devices and platforms. Advertisers can take advantage of targeting options such as device type, operating system, location, age, and gender to deliver their ads to their target audience. JamLoop also provides detailed performance metrics and reporting to help advertisers measure and optimize their campaigns.

Our platform is an ideal choice for advertisers who want to reach their audience with scale and deliverability. Learn more about the benefits of JamLoop's OTT/CTV ad platform and the growth of Connected TV advertising.

CTV Brings More Localization and Personalization To Your Ad Campaigns

CTV advertising can be used for local targeting by targeting specific geographic areas through the use of device-level geolocation technology. This technology allows advertisers to pinpoint the exact location of viewers in order to deliver their ads to a specific audience. By using this technology, advertisers can target their ads to viewers in a particular city, state, or even zip code. This allows for more precise targeting of customers that are more likely to be interested in the advertiser’s product or service.

Another way to use CTV advertising for local targeting is to use demographic targeting. This type of targeting enables advertisers to target specific audiences based on their age, gender, income level, marital status, and other demographic characteristics. By targeting specific audiences, advertisers can ensure that their ads reach the right people.

CTV advertising can also be used for local targeting by utilizing contextual targeting. This type of targeting allows advertisers to target specific types of content that their ads may appear alongside. For example, an advertiser may target viewers who are watching sports programming by displaying their ads during or after a sports game.  JamLoop's curated ad inventory is built from over 250 partnerships with highly trusted and popular media companies and suppliers. This guarantees that your advertising campaigns only run in qualified placements.

CTV Advertising Is Disrupting The Digital Ad Space.  Learn The Basics on Targeting and Privacy

CTV (Connected TV) ads are digital ads that are targeted to viewers who are watching streaming content on their connected TVs. CTV ads are placed in the ad breaks of streaming content and can be targeted to specific audiences based on their viewing habits. The ads can be tailored to the viewer’s interests, location, and even device type. 

OTT/CTV Advertising Continues To Gain Momentum From Major and Mid-Market Companies

As more people change their spending habits and cut the cord for streaming platforms, there is tremendous excitement for ad-supported streaming content.  Major streaming platforms like Netflix and Disney+ have announced plans for an ad-supported tier to attract more subscribers and advertisers to their platforms. 

In 2022, half of the streamers in the US use at least one free ad-supported service and as a result the investments on OTT/CTV ads made by brands and agencies have doubled since 2020.  According the IAB, connected TV (CTV) and OTT ad spend is expected to reach $20 billion by the end of this year.

Last week, The Current published an article stating a record $9 billion will be spent on the 2022 midterm elections, compared to the $4 billion spent in 2018.  Connected TV or OTT/CTV advertising will take close to 20% of all political spend.

According to a recent Insider Intelligence report, U.S. holiday sales are expected to surpass $1 trillion and increase over 3% over 2021.  E-commerce sales is expected to increase 15% and reach $230 billion in total sales.  

Connected TV Is Now #1 Across All US Households

Each year more and more households cut the cord while streaming subscriptions continue to rise.  This turning point is an important moment for streaming companies and the CTV industry as a whole. TV measurement firm Nielsen recently published that in the summer of 2022, streaming platforms outperformed cable networks and experienced the largest share of U.S. TV viewing.